The SportsOneSource Group Expands Research Capabilities

May 2008
SGB;May2008, Vol. 41 Issue 5, p16
Trade Publication
The article reports that SportsOneSource LLC has expanded its market research capabilities through the addition of survey and panel data analysis reporting. James Hartford, president and chief executive officer (CEO) of SportsOneSource said that with the addition of these new services their research clients now have far more resources at their fingertips to assess market, brand, category and product trends and develop new opportunities for growth.


Related Articles

  • 10 tips align research, business objectives. Rosenberg, Eric; Wikstrom, Yvette // Marketing News;9/15/2006, Vol. 40 Issue 15, p22 

    This article presents tips to compete for top-level executive attention. Strategies include aligning market research with the marketing plan as well as with business results, creating an integrated survey architecture and integrating both the voice of the customers and employee in the strategy...

  • CUSTOMERS WHO ARE NOT SO RIGHT. Lloyd, Simon // BRW;10/16/2003, Vol. 25 Issue 40, p60 

    Highlights the results of a survey of Australian businesses, by the training organization International Customer Service Professionals. Percentage of total respondents who believe that the customer is not always right; Factors contributing to the increased pressure on service providers.

  • The Effect of Entrepreneurial Marketing on Outcome Goals in SMEs. Becherer, Richard C.; Helms, Marilyn M.; McDonald, John P. // New England Journal of Entrepreneurship;Spring/Fall2012, Vol. 15 Issue 1/2, p7 

    This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are related to qualitative and quantitative outcome measures for the SME and the entrepreneur (including company...

  • The service-dominant logic and the future of marketing. Ballantyne, David; Varey, Richard J. // Journal of the Academy of Marketing Science;Spring2008, Vol. 36 Issue 1, p11 

    According to Vargo and Lusch (Journal of Marketing, 68:1-17, 2004a, Journal of Service Research, 6:324-335, b), service is the appropriate logic for marketing. For them, service is an interactive process of "doing something for someone" that is valued. More radically, goods also render service...

  • Marketing researchers play 10 roles in executing Warner-Lambert marketing plan.  // Marketing News;9/17/1982, Vol. 16 Issue 6, p20 

    The article discusses the roles that marketing researchers play in executing the marketing plan of Warner Lambert. Marketing researchers are active and highly skilled members of the management team. The banker collects information and synthesizes, simplifies and distributes those information to...

  • NEW APPROACHES TO CUSTOMER BASE SEGMENTATION FOR SMALL AND MEDIUM-SIZED ENTERPRISES. Meleanc─â, Raluca-Cristina // Annals of the University of Oradea, Economic Science Series;2012, Vol. 21 Issue 2, p848 

    The primary purpose of this paper is to explore current praxis and theory related to customer segmentation and to offer an approach which is best suited for small and medium sized enterprises. The proposed solution is the result of an exploratory research aiming to recognize the main variables...

  • Right research can give firms a competitive edge. Faier, John A. // Advertising Age's Business Marketing;Mar1994, Vol. 79 Issue 3, p9 

    Comments on the importance of the right research tool in the development of customer services. Cost of research; Need to focus on the customer's yardstick of performance; Benefits from understanding actual performance.

  • SPECIAL SESSION. Guskey, Audrey; Heckman, Robert; Lamb, Charles // AMA Winter Educators' Conference Proceedings;1995, Vol. 6, p109 

    Discusses the importance of customer service encounters for service marketing research. Details of the type of service encounters; Application of information technology to service encounters; Techniques for teaching service encounters.

  • SaaS Growing More Popular With SMBs: Report.  // Channel Insider;10/13/2011, p1 

    The article reports that the small and medium businesses (SMB) market for mobile software-as-a-service (SaaS) is likely to reach dollar three billion in 2011 and grow to dollar 16.6 billion in 2016 according to a survey report of the global research and consulting firm Strategy Analytics Inc....


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics