Training Day

Ryan, Thomas J.
May 2008
SGB;May2008, Vol. 41 Issue 5, p6
Trade Publication
The article discusses whether the revival of cross-training shoes will re-energize the performance of footwear market. Companies like Nike Inc. and Under Armour Inc. have launched new initiatives to drive sales across all performance footwear categories. According to industry estimates, the cross-training shoe category is still sizeable, generating about $750 million in sales at retail.


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