Business book upstarts barge in

Endicott, R. Craig
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, ps18
Trade Publication
This article reports that four business magazines with an Internet focus, namely "Business 20," "Industry Standard," "The Red Herring," and "Upside" have been included in the Ad Age 300 ranking for the first time. The magazines have benefited in the shift in corporate buying power among readers. Technology ranks second in total advertising among consumer magazines in 1999.


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