TITLE

British Airways puts accent on heritage in ads

AUTHOR(S)
Goetzl, David; Linnett, Richard
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p75
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the British Airways' advertising campaign which is handled by M&C Saatchi. The airline has launched a television campaign for its business class flat-bed sleeper seats. It will also launch a high-profile branding campaign which features an advertisement inspired by Stanley Kubrick's movie "2001: A Space Odyssey". British Airlines expects to spend about $30 million on the campaign.
ACCESSION #
3209323

 

Related Articles

  • British Airways hits regional TV as air travel rebounds. White, Amy // Media: Asia's Media & Marketing Newspaper;5/21/2004, p8 

    British Airways PLC has launched a new television commercial created by M&C Saatchi Worldwide Ltd., to raise its profile and introduce new upgrades in services as the global aviation sector bounces back. The 40 and 60-second television (TV) spots, which took 10 months to create, will air on...

  • New British Airways spot flies global route.  // Brandweek;1/8/96, Vol. 37 Issue 2, p5 

    Reports on British Airways' introduction of another installment in its ongoing `world's favorite airline' advertisement campaign. Release of TV spot, by M&C Saatchi; What spot entails.

  • BA's $150M campaign makes worldwide debut. Wentz, Laurel // Advertising Age;1/8/1996, Vol. 67 Issue 2, p33 

    The article reports on the decision of British Airways PLC and M&C Saatchi Agency to split the airline's global branding message into two separate commercials for business and leisure travelers. The advertisements for business were launched simultaneously in 133 countries. According to airline...

  • BA's HK 'flat-bed' war takes integrated turn.  // Media: Asia's Media & Marketing Newspaper;7/12/2002, p4 

    Reports the advertising campaign of British Airways company with the advertising agency M&C Saatchi for the availability of flat bed and online game in Hong Kong, China. Importance of the integrated approach; Provision of gifts and pillows for travellers; Exhibition of the business class...

  • Saatchi pilots BA on his own ego trip. Garfield, Bob // Advertising Age;1/8/1996, Vol. 67 Issue 2, p33 

    The article comments on the advertising campaign created by M&C Saatchi Agency for British Airways PLC. The opening scene of the 60-second series of intertwined dreamscapes is confusing. In comparison with the advertising campaign created by Saatchi & Saatchi PLC, British Airways international...

  • British Airways: M&C Saatchi US.  // Campaign;10/15/2004, Issue 42, p24 

    The article provides information about an advertising campaign for British Airways PLC that has been designed by M&C Saatchi Worldwide Ltd. The new campaign follows a hopelessly ill-prepared American reporter sent on location to London to investigate some of the capital's famous landmarks and...

  • BA to plough £3m into relaunch of Club World. Rogers, Daniel // Marketing (00253650);2/13/2003, p3 

    Focuses on the advertising campaign created by advertising agency M&C Saatchi for British Airways PLC (BA) to highlight the superiority of its flat beds in long haul business class. Features of the advertisements; Marketing strategy adopted by BA to promote its brand; Business operations of BA.

  • Creative portfolio. Dolliver, Mark // Adweek Eastern Edition;7/24/2000, Vol. 41 Issue 30, p22 

    Comments on several advertising campaigns as of July 24, 2000. Advertising campaign created by New York-based M and C Saatchi for Great Britain-based British Airways; Advertisement created by FJCandN for the Jackson Hole Mountain Resort in Wyoming.

  • BA launches campaign for web benefits.  // Marketing Week;6/3/2004, Vol. 27 Issue 23, p9 

    Focuses on an in-flight advertisement introduced by British Airways on long-haul flights to promote the benefits of its website, ba.com, and self-service check-in kiosks. Aspects of the advertisement created by M&C Saatchi's global marketing team and the airline's Customer Enabled British...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics