British Airways puts accent on heritage in ads

Goetzl, David; Linnett, Richard
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p75
Trade Publication
The article focuses on the British Airways' advertising campaign which is handled by M&C Saatchi. The airline has launched a television campaign for its business class flat-bed sleeper seats. It will also launch a high-profile branding campaign which features an advertisement inspired by Stanley Kubrick's movie "2001: A Space Odyssey". British Airlines expects to spend about $30 million on the campaign.


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