TITLE

Viewpoint: P&G will avoid risks at cost of innovation

AUTHOR(S)
Kuczmarski, Thomas D.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's recommended initiatives for Procter and Gamble to adopt to create a risk-averse, innovative culture. These are to establish a corporate-level innovation board headed by a chief innovation officer, to build cross-functional innovation teams to focus on organizationwide innovation and to institute a new product stock to enable employees to own and earn benefits from their investment and assumption of risk. The author also explains why he is pessimistic about Procter's innovation future.
ACCESSION #
3209320

 

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