TITLE

Handspring's Visor gets first Leo Burnett effort

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Handspring's advertising campaign for the launch of its Visor handheld organizer on June 15, 2000. The estimated $20 million campaign is handled by Leo Burnett USA. An overview on the features and capabilities of the Visor is presented. Handspring vice president-marketing communications, Claire Dean explains the company's target market for its Visor product.
ACCESSION #
3209318

 

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