Handspring's Visor gets first Leo Burnett effort

Elkin, Tobi
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p69
Trade Publication
The article reports on Handspring's advertising campaign for the launch of its Visor handheld organizer on June 15, 2000. The estimated $20 million campaign is handled by Leo Burnett USA. An overview on the features and capabilities of the Visor is presented. Handspring vice president-marketing communications, Claire Dean explains the company's target market for its Visor product.


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