TITLE

Buy.com shifts Net dollars, picks offline shop

AUTHOR(S)
Johnson, Bradley
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that computer electronic retailer, Buy.COM has hired Rubin Postaer and Associates to handle its offline advertising account estimated at $20 million. Buy.COM is under pressure to improve its financial position. Buy.COM spent a total of $42 million in advertising in 1999. It has decided to shift its advertising budget from traditional to interactive media.
ACCESSION #
3209302

 

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