TITLE

WebMiles reserves $15 million to back inaugural campaign

AUTHOR(S)
Beeler, Amanda
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the marketing campaign of Salt Lake City, Utah-based WebMiles. Under its online loyalty program, WebMiles offers airline miles to consumers for participating in the program and buying products through its partners. WebMiles tickets are available at the travel agency, Maritz Travel Co.
ACCESSION #
3209300

 

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