WebMiles reserves $15 million to back inaugural campaign

Beeler, Amanda
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p52
Trade Publication
This article reports on the marketing campaign of Salt Lake City, Utah-based WebMiles. Under its online loyalty program, WebMiles offers airline miles to consumers for participating in the program and buying products through its partners. WebMiles tickets are available at the travel agency, Maritz Travel Co.


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