TITLE

Factionalization imperils market research groups

AUTHOR(S)
Gonier, Dennis E.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the Interactive Marketing Research Organization (IMRO) which is created exclusively for online marketing research groups. Online and offline marketing researchers are in a dilemma whether to join IMRO or continue supporting the existing research organizations. The author explains why breaking away from existing marketing research organizations would not benefit the industry.
ACCESSION #
3209285

 

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