TITLE

Cause-related promos show gain in survey

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on findings of a survey, conducted by Gable Group in conjunction with the Promotion Marketing Association, which showed that popularity of cause marketing in promotions. The survey showed that 85 percent of corporations and 65 percent of non-profit organizations have participated in cause marketing in 1999. Several companies that plan to link Internet promotions with cause marketing include Toyo Tires and Turner Broadcasting System's TNT.
ACCESSION #
3209276

 

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