Kodak ads give Access spin as Gen X accessory

Beardi, Cara
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p12
Trade Publication
The article reports on Eastman Kodak Co.'s launch of its national TV campaign for its Advantix Access one-time use camera. Director of marketing at Kodak, Eric Lent explains the company's vision for the one-time-use camera business. The $15 million campaign is handled by Saatchi and Saatchi.


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