TITLE

Kodak ads give Access spin as Gen X accessory

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Eastman Kodak Co.'s launch of its national TV campaign for its Advantix Access one-time use camera. Director of marketing at Kodak, Eric Lent explains the company's vision for the one-time-use camera business. The $15 million campaign is handled by Saatchi and Saatchi.
ACCESSION #
3209265

 

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