TITLE

Steady spending, new products keep Gen'l Mills cooking

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that General Mills has survived the competition in the cereal market by focusing on marketing and innovation. This strategy has been extended to other divisions, most recently in its Betty Crocker unit. J.P. Morgan Securities analyst Erika Long explains that General Mills' success is due to its consistency of investment and overall brand portfolio.
ACCESSION #
3209260

 

Related Articles

  • Gold Medal: General Mills. Garry, Michael // SN: Supermarket News;10/6/2008, Vol. 56 Issue 40, p30 

    The article focuses on the marketing success of General Mills Inc. in the cereal category in the U.S. Accordingly, the company has the first and second share of cereal sales in all major markets in the country including Cheerios, which is the leading brand within the cereal aisle. It stresses...

  • Cereal branding moves up to major leagues.  // DSN Retailing Today;5/20/2002, Vol. 41 Issue 10, p9 

    Focuses on efforts made by various cereal companies to attract consumer's attention with reference to the importance of brand building for these companies as of May 20, 2002. Highlights of the partnership deal between General Mills Inc. and Target Stores Inc. to create a limited-time-only line...

  • One size doesn't fit all for Big G's new product guru. Thompson, Stephanie // Advertising Age;4/16/2001, Vol. 72 Issue 16, p28 

    The article profiles Jonathan Yusen, marketing manager for new products at U.S.-based General Mills Inc.'s Big G cereal division. Yusen's professional experience includes leading a marketing team that launched the Betty Crocker Stir 'n Bake brand and sales training. In his new position, he is...

  • General Mills.  // Progressive Grocer;Nov2013, Vol. 92 Issue 11, p59 

    The article highlights the initiatives of packaged foods manufacturer General Mills to help its retailers increase sales in the dry packaged potatoes category by offering a broad portfolio of kiosk units, recommendation of shelf best practices, and reaching out to consumers through promotions.

  • General Mills.  // Progressive Grocer;Nov2013, Vol. 92 Issue 11, p68 

    The article highlights the initiatives of food and beverage company General Mills to help its retailers increase household penetration and sales in the ethnic foods category with an update to its Explore Mexican five-year vision with insights and strategies based on market trends and findings.

  • Call for innovation.  // Food Engineering & Ingredients;Apr2003, Vol. 28 Issue 2, p4 

    Reports on the marketing strategy of the bakery and cereal industry in Europe. Launch of products in other sectors; Sales performance of the industry; Total amount spent for product developments. INSET: European bread and rolls market.

  • Big G closes in on No.1 Kellogg. Pollack, Judann // Advertising Age;9/27/1999, Vol. 70 Issue 40, ps8 

    This article looks at the difference in the market performance between cereal makers General Mills and Kellogg Co. in the U.S. for the 52 weeks ended June 18, 1999. Kellogg posted 31.8% category share in dollars while General Mills followed closely with 31.5%. Product rollback at Kellogg cut...

  • 24. Mark Addicks.  // Advertising Age;10/3/2005, Vol. 76 Issue 40, pS-10 

    This article focuses on Mark Addicks, chief marketing officer of General Mills. Addicks, 50, kicked off the food industry's whole-grain fervor in 2004 when he launched a full-court public relations and advertising push surrounding the reformulation of General Mills' entire cereal lineup to...

  • CEREAL.  // Food & Beverage Packaging;Jul2008, Vol. 72 Issue 6, p32 

    The article focuses on the ready-to-eat (RTE) cereal market in the U.S. It states that the top three players, which include Kellogg Co., General Mills Inc., and Kraft Foods Inc., share approximately 75% of the market. It says that packaging currently gives a point of differentiation and ,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics