Magazine ad forecast still shows sunny skies

Fine, Jon
June 2000
Advertising Age;6/12/2000, Vol. 71 Issue 25, p1
Trade Publication
This article reports on magazine publishers' positive outlook for advertising for the second half of 2000. General manager of Wenner Media Kent Brownridge claims that the U.S. economy will have a major role to play in the advertising business. Magazine Publishers of America vice president-chief marketing officer Christine Miller expects the advertising revenues to increase by 12 to 13 percent over the period.


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