TITLE

Kraft eyes revised pay plan for ad agencies

AUTHOR(S)
Thompson, Stephanie; Linnett, Richard; Petrecca, Laura
PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Kraft Foods is evaluating the way it compensates its roster of advertising agencies. Furthermore, the company is considering a pay-for-performance structure. According to Competitive Media Reporting, Kraft spent a total of $759 million in measured media in 1999. Core agencies of Kraft are FCB Worldwide, J. Walter Thompson Co., Leo Burnett Co., Young and Rubicam Advertising and Ogilvy and Mather Worldwide.
ACCESSION #
3209250

 

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