TITLE

Merrill Lynch, HSBC open $50 mil agency search

PUB. DATE
June 2000
SOURCE
Advertising Age;6/12/2000, Vol. 71 Issue 25, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Merrill Lynch and Co. and HSBC Holdings are looking for an agency to handle a global campaign for their upline banking and investment services company tentatively named, Merrill Lynch HSBC. The estimated budget for the campaign is $50 million. Agencies being considered are J. Walter Thompson Co., Lowe Lintas and Partners Worldwide and Bates Worldwide.
ACCESSION #
3209247

 

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