BBCA Opens Big on iTunes

Gibbons, Kent
May 2008
Multichannel News;5/5/2008, Vol. 29 Issue 18, p22
The article reports on the availability of the television programs of BBC America for downloads over Apple iTunes in the U.S. According the author, the downloads are priced at $1.99 per episodes which becomes part of iTune's top-10 downloaded series. In addition, BBC vice president for digital media and business development Beth Clearfield noted that the download availability of their product is part of their strategy to leverage their operations.


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