Firms Team to Offer DTV Kits

Haugsted, Linda
May 2008
Multichannel News;5/5/2008, Vol. 29 Issue 18, p18
The article reports on the collaboration of D4 Creative Group and Bob Gold & Associates in the U.S. Accordingly, the partnership aims to create turnkey acquisition campaigns for cable operators based on digital transition policy which supports small and large multiple system operators. D4 presidents and chief creative officer Kurt Shore noted that the campaign features creative media guidelines for billboards, television and radio advertisements which aims to address demographic areas.


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