TITLE

Firms Team to Offer DTV Kits

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2008
SOURCE
Multichannel News;5/5/2008, Vol. 29 Issue 18, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the collaboration of D4 Creative Group and Bob Gold & Associates in the U.S. Accordingly, the partnership aims to create turnkey acquisition campaigns for cable operators based on digital transition policy which supports small and large multiple system operators. D4 presidents and chief creative officer Kurt Shore noted that the campaign features creative media guidelines for billboards, television and radio advertisements which aims to address demographic areas.
ACCESSION #
32091528

 

Related Articles

  • Autism charity steps up fundraising drive. Quilter, James // Marketing (00253650);8/17/2005, p8 

    The article reports that the National Autistic Society (NAS) is aiming to raise up to 6m pounds over the next two years and has appointed Watson Phillips Norman (WPN) to create a donor acquisition push. The campaign is being funded by Vodafone, which signed a partnership deal with the NAS last...

  • News: Briefs.  // Marketing (00253650);4/18/2007, p7 

    The article offers news briefs related to the business plans of various companies. Original Source, the shower-gel brand, has agreed a partnership with UK Athletics. An online and outdoor advertising campaign by Albion is being launched by the National Gallery. Toy manufacturer LeapFrog has...

  • MCBD backs Bowley for TV launch. Lee, Jeremy // Campaign;9/24/2004, Issue 39, p1 

    This article reports that Martin Bowley, the former chief executive of Carlton TV Sales, is launching a specialist content company with financial backing from Miles Calcraft Briginshaw Duffy. Bowley has eschewed the traditional media agency model in favour of one based around providing clients...

  • Norwich Union and RAC to overhaul customer strategy. Hoffbrand, Jenny // Precision Marketing;6/29/2007, Vol. 19 Issue 16, p3 

    The article reports on the collaboration between Norwich Union and RAC PLC to embark on a major customer insight initiative to transform the culture of data usage in Great Britain. The initiative will be spearheaded by Ogilvy Engage to deliver a more customer-centric organization. In addition,...

  • Mobilink Foundation Partners with Pink Ribbon.  // Flare (Pakistan);4/15/2012, p57 

    The article reports on the partnership between Mobilink Foundation with Pink Ribbon for Breast cancer awareness campaign in Pakistan.

  • KitKat ties up with MySpace for pop music digital drive. Baker, Rosie // Marketing Week;8/19/2010, Vol. 33 Issue 34, p6 

    The article reports on the augmented reality campaign of KitKat in partnership with MySpace and Scouting For Girls pop band.

  • Starting a promotional products campaign. Withers, John // NZ Business;Apr2002, Vol. 16 Issue 3, p7 

    Presents guidelines for starting a promotional product-based campaign in business. Determination of a workable distribution plan; Creation of a central theme; Selection of a product relevant to position.

  • Reflected glory. Goldman, Debra // Adweek Western Edition;07/20/98, Vol. 48 Issue 29, p38 

    Characterizes the advertising campaigns in the United States recognized by the Account Planning Group. Creation of the brand as a magnet for consumer emotions; Target at consumers who resemble planners.

  • News: In brief.  // Marketing (00253650);8/11/2010, p4 

    The article offers news briefs related to business in Great Britain including the sponsorship of Head & Shoulders, business plans of Condé Nast and the advertising campaign of NatMag.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics