A&E Networks Touts 'High' Gains

Haugsted, Linda
May 2008
Multichannel News;5/5/2008, Vol. 29 Issue 18, p18
The article reports on the implication of the campaign strategy of Arts & Entertainment Networks (A&E) regarding its high-definition (HD) offerings in the U.S. According to the author, the company's publication campaign started on May 12, 2008 which depicts the availability of HD version products. A&E affiliate relations and marketing executive vice president David Zagin noted that their caimpaign aims to increase the awareness of subscribers their commitment on HD.


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