TITLE

UPFRONT UNDONE

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2008
SOURCE
Multichannel News;5/5/2008, Vol. 29 Issue 18, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a forecast on cable-network advertisement sales in the U.S. According to the author, cable network executives project a strong revenue increase despite the persistent national economic crises and soft ratings attained by broadcasting networks as well as its competitors. In addition, the author notes that subscribers are slowly moving towards C3 commercial rating to secure system development and stabilize business operations.
ACCESSION #
32091466

 

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