DTV Upside: Big or Blasé?

Spangler, Todd; Haugsted, Linda
May 2008
Multichannel News;5/5/2008, Vol. 29 Issue 18, p6
The article presents the perspectives of cable executives Steve Burke and Glenn Britt regarding the implications of digital television switchover in the U.S. Britt stressed that the changes do not offer a lot of opportunities to the industry because the regulation is expected to affect 10% to 15% subscribers. Meanwhile, Burke stated that the initiative of the government is expected to offer real time opportunities which could help them increase their customers and leverage their products.


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