TITLE

Viacom's $100M Game-Changer

AUTHOR(S)
Moss, Linda
PUB. DATE
May 2008
SOURCE
Multichannel News;5/5/2008, Vol. 29 Issue 18, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Viacom Inc. to invest in premium entertainment service in the U.S. According to the author, the $100 million investment will be carried out through Viacom's Paramount Picture Inc.'s partnership with Metro-Goldwyn-Mayer and Lionsgate wherein Viacom will serve as the lead investor. Viacom chief executive officer (CEO) Philippe Dauman noted that the joint venture has a lot of business opportunities that provide more value to their business.
ACCESSION #
32091452

 

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