Viacom's $100M Game-Changer

Moss, Linda
May 2008
Multichannel News;5/5/2008, Vol. 29 Issue 18, p2
The article reports on the plan of Viacom Inc. to invest in premium entertainment service in the U.S. According to the author, the $100 million investment will be carried out through Viacom's Paramount Picture Inc.'s partnership with Metro-Goldwyn-Mayer and Lionsgate wherein Viacom will serve as the lead investor. Viacom chief executive officer (CEO) Philippe Dauman noted that the joint venture has a lot of business opportunities that provide more value to their business.


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