What a Day at the Park

Kirk, Donald
May 2008
Forbes Asia;5/5/2008, Vol. 4 Issue 8, p70
The article focuses on Everland, Samsung Electronics' theme park in Seoul, Korea. New hires are sent off on a daylong outing at the theme park as a rite of entry. everland has become in recent years the holding company of the Samsung chaebol. Over the years Everland has taken on a complex corporate life of its own, under the name of Samsung Everland, opening golf courses, a speedway, Korea's largest catering service, condominiums, even a Caribbean-style water park.


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