High Anxiety

Pendleton, Devon
May 2008
Forbes Asia;5/5/2008, Vol. 4 Issue 8, p64
The article focuses on the business plans of and the challenges faced by Mark Gunlogson, president and owner of Seattle, Washington-based adventure travel operator Mountain Madness. The company's previous owners have died from climbing accidents. Gunlogson learned that authorities in China will be banning access to mount Everest in 2008. Gunlogson aims to boost profits by raising prices for trips by as much as 10%.


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