TITLE

Kirin's Dry Spell

AUTHOR(S)
Schoenberger, Chana R.
PUB. DATE
May 2008
SOURCE
Forbes Asia;5/5/2008, Vol. 4 Issue 8, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the expansion of brewer Kirin in response to its declining market in Japan. The firm has been expanding abroad and into other beverages, foods and drugs. Although expansion abroad is the current rage, Kazuyasu Kato, who heads the company, is following in his predecessors' path by seeking out neighboring markets.
ACCESSION #
32090433

 

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