TITLE

THE UNIQUE CHARACTERISTICS OF: BRANDING IN MALLS

AUTHOR(S)
Pond, James
PUB. DATE
May 2000
SOURCE
FoodService Director;05/15/2000, Vol. 13 Issue 5, p164
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how branded foodcourts increase merchandise sales in malls. Benefits of branded foodcourts in shopping centers; Management of foodcourts in malls; Impact of a foodcourt on sales performance of a mall.
ACCESSION #
3208957

 

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