MTV: Where MSE Meets ROI

Reynolds, Mike
May 2008
Multichannel News;5/12/2008, Vol. 29 Issue 19, p52
The article reports on the study by MTV Networks regarding Multi-Screen Engagement through its reality series "The Hills." The study found that 50% of viewers who watch only the television show and 96% of viewers who watch it on-air and go online has also reported a strong connection to the show. The network's president of U.S. advertisement sales Hank Close revealed that the multiplatform media campaigns perform at double to triple the effectiveness of a single media platform


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