TITLE

DISNEY BEATS THE ODDS

AUTHOR(S)
Farrell, Mike
PUB. DATE
May 2008
SOURCE
Multichannel News;5/12/2008, Vol. 29 Issue 19, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of the financial performance of Walt Disney Co. featuring its Parks and Resort segment to the economy of U.S. According to Bob Iger, chief executive officer (CEO) of Disney, their company's continued investment in its parks and resorts and tactical pricing initiatives that allows families to spend more time at Disney hotels for less money make them lively to economic downturn. Moreover, it is observed that Disney boom due to the weak dollar.
ACCESSION #
32087541

 

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