TITLE

TARGETING NEW REVENUE

AUTHOR(S)
Winslow, George
PUB. DATE
May 2008
SOURCE
Multichannel News;5/12/2008, Vol. 29 Issue 19, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the problems regarding the revenue of the programmers and operators for the advertisement on video-on-demand (VOD) and other advanced digital platforms. It stated that the advertising systems that allows operators to insert different advertisement that address the different demographic characteristics of a household remains behind from competition. In relevance, several companies are investing millions in the venture to seize market share away from competing media.
ACCESSION #
32087528

 

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