Umstead, R. Thomas
May 2008
Multichannel News;5/12/2008, Vol. 29 Issue 19, p30
The article reports on the effort of Spike TV to carry strong audience performance. The company's president Kevin Kay states that its "Star Wars" telecast drew 52.6 million viewers during the two weeks run in April 2008, which help the network to launch other shows. Indeed, the network's reality series "DEA," is averaging 1.1 million viewers since its April 2, 2008 debut and its mixed martial art reality series "The Ultimate Fighter," averages 515,000 viewers.


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