TITLE

Solving an Identity Crisis

AUTHOR(S)
Ramsey, Lindsey
PUB. DATE
May 2008
SOURCE
FoodService Director;5/15/2008, Vol. 21 Issue 5, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the importance of branding to catering programs. It states that one of the simplest ways to brand a program is to directly tie it to an operation's established brand. In the Liberty, Missouri School District, the catering program was branded The Spice of Life in August 2007. Catering Manager Michelle Dobberstine-Allen says the catering department had already made a name for itself with its services but her department wanted to give the program a name to distinguish it from the school district's foodservice program.
ACCESSION #
32084509

 

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