TITLE

Just Twist, and Skip Over to the Silver Screen

AUTHOR(S)
Benezra, Karen
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the alliance of Tropicana Products Inc. with The Properties Group for the promotion of the Tropicana Twister beverage brand. Marketing support for the promotion; Other brand reinvigoration effort.
ACCESSION #
3207065

 

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