Just Twist, and Skip Over to the Silver Screen

Benezra, Karen
May 2000
Brandweek;05/29/2000, Vol. 41 Issue 22, p74
Trade Publication
Reports on the alliance of Tropicana Products Inc. with The Properties Group for the promotion of the Tropicana Twister beverage brand. Marketing support for the promotion; Other brand reinvigoration effort.


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