TITLE

The New Frontier

AUTHOR(S)
Bachman, Katy
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that HiWire is one of the companies that joined the trend of audio and video advertisement insertion into streaming content, with its client-side audio advertisement-delivery service. Prospect of audio and video advertisements; Beneficiaries of the trend; Comments from HiWire's Warren Schlichting.
ACCESSION #
3207062

 

Related Articles

  • Up on the hi-wire. DeSalvo, Kathy // SHOOT;09/17/99, Vol. 40 Issue 37, p25 

    Reports on the business success at commercial postproduction house Hi-Wire based in Minneapolis, Minnesota. Founding of company in November 1998; Talent pool responsible for several commercials made by Hi-Wire.

  • Radio returns to the Web. Grotticelli, Michael // Broadcasting & Cable;6/25/2001, Vol. 131 Issue 27, p25 

    Focuses on Clear Channel Communications' signing of an agreement with United States-based Hiwire Inc. Replacement of commercials heard by on-air listeners with targeted advertisements that comply with an American Federation of Television and Radio Artists contract; Demand from listeners to get...

  • Ads Make Streaming Splash. Charski, Mindy // Inter@ctive Week;06/19/2000, Vol. 7 Issue 24, p68 

    Focuses on the growing popularity of streaming media in advertising in the United States. Information on the IPoint product, the result of Princeton Video Image's partnership with RealNetworks company; Plans of Threshold Entertainment company; Test being conducted by Hiwire company on a method...

  • Fire Artist Tony Mills Takes On Hi-Wire Act.  // SHOOT;8/24/2001, Vol. 42 Issue 34, p8 

    Reports the employment of artist Tony Mills at Hi-Wire, a full-service postproduction company in Minneapolis, Minnesota. Editing specialization of Hi-Wire; Career background of Mills; Clients of Mills while connected with Varitel.

  • State Of The Biz. Remson, Adam // SHOOT;11/30/2001, Vol. 42 Issue 46, p23 

    Focuses on the implications of economical depression and the September 11 terrorist attack on commercial postproduction in the U.S. Negative recovery of Blue Rock Editing Company in New, York; Staff reduction in the Tape House company; Increase in sales of Hi-Wire company.

  • Clear Channel To Resume Webcasting. Ross, Sean // Billboard;6/30/2001, Vol. 113 Issue 26, p65 

    Reports on the preparations by United States broadcast group Clear Channel Communications to resume Internet radio broadcasting. How the company originally stopped broadcasting because of a labor deal between advertisers and the American Federation of Television and Radio Artists (AFTRA);...

  • NEW-BUSINESS RANKINGS 1 November 2008.  // Campaign (UK);11/7/2008, Issue 44, p48 

    The article lists new advertising companies in Great Britain.

  • News & analysis.  // People Management;07/24/97, Vol. 3 Issue 15, p51 

    Presents a photograph of a joke advertising put up outside the Body Shop in London, England while the store was being refurbished.

  • Ad Nauseam.  // AdMedia;Nov2002, Vol. 17 Issue 10, p7 

    Focuses on the news items related to the advertisement industry in Auckland, New Zealand. Creative advertisements by Giuliana De Felice; Media personalities in the Arts Awards.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics