The New Frontier

Bachman, Katy
May 2000
Brandweek;05/29/2000, Vol. 41 Issue 22, p66
Trade Publication
Reports that HiWire is one of the companies that joined the trend of audio and video advertisement insertion into streaming content, with its client-side audio advertisement-delivery service. Prospect of audio and video advertisements; Beneficiaries of the trend; Comments from HiWire's Warren Schlichting.


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