TITLE

Ad Saver

AUTHOR(S)
Greenberg, Karl
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on ClicVU's time-shifted advertising model which allows users to essentially bookmark banner advertisements for later viewing. Explanation from company founder Michael Cassara about ClicVU; Its potential benefits for Web site publishers and advertisers.
ACCESSION #
3207061

 

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