TITLE

New context

AUTHOR(S)
Consoli, John
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, pU10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Observes that nightly news broadcasts remain attractive for advertisers in the United States. Top three evening news television programs in the United States in terms of viewership; Two big advertising categories on the nightly news; Reasons behind advertisers' attraction to nightly news broadcasts.
ACCESSION #
3207042

 

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