Tour de Face

Bittar, Christine
May 2000
Brandweek;05/29/2000, Vol. 41 Issue 22, p34
Trade Publication
Reports on the mall tour program of Avon Products Inc. for its women's cosmetics. Goal of the mall tours; Avon beauty centers in the United States that bring in the most revenue; Information on the global advertising campaign dubbed `Let's Talk' launched by Avon earlier in 2000.


Related Articles

  • Avon launches first global ad campaign. Waugh, Noelle // Marketing Week;3/8/2007, Vol. 30 Issue 10, p10 

    The article reports that Avon Products Inc., cosmetics company, launched its first global advertising campaign to promote the overarching brand in Great Britain. The campaign forms part of its $340 million (£173 million) global investment in advertising for the brand. The global campaign will...

  • Concerted online initiative toward women makes mark. Maul, Kimberly // PRWeek (U.S. Edition);Apr2010, Vol. 13 Issue 4, p19 

    The article reports on the launch of an ongoing digital campaign by Mark, a division of Avon Products Inc., which aims to target 18 to 30 year old women and increase sales.

  • Avon shooting for the hip. Klepacki, Laura // WWD: Women's Wear Daily;6/19/1998, Vol. 175 Issue 117, p8 

    Introduces the Color Trend, color cosmetics by Avon. Details on the global color cosmetics sales of Avon; Promotional materials; Information on product line.

  • StartJG wins Avon Asia work.  // Campaign;8/26/2011, Issue 34, p11 

    The article announces that StartJG was appointed to handle Avon Products Inc.'s creative business for Avon Color and Simply Pretty cosmetics brands in Asia, which was predicted to offer future potential growth for Avon.

  • Avon's new calling. Corbett, Corynne L. // Heart & Soul;Sep2001, Vol. 8 Issue 7, p45 

    Reports the creation of beComing, an innovative beauty line by Avon. Focus on mall shoppers; Concept of the beauty line; Categories in the beauty line; Provision of product prices lower than department stores.

  • Avon Malling. Edy, Carolyn // American Demographics;Apr99, Vol. 21 Issue 4, p38 

    Discusses the marketing innovations undertaken by cosmetics maker and seller Avon Products. Applying mapping software in building mall beauty centers; Goal of Avon in setting-up beauty centers; Functions of the mapping software; Effect of the beauty centers on Avon's sales representatives.

  • Avon Develops Retail Brand. L.K. // WWD: Women's Wear Daily;8/25/2000, Vol. 180 Issue 38, p6 

    Reports on cosmetics firm Avon Products' development of a new product collection designed exclusively for retail selling. Target market; Plans to announce an agreement with a mass-market chain in the United States to create a store-within-store program.

  • Avon to make stronger move into retailing. Klepacki, Laura // WWD: Women's Wear Daily;12/8/1999, Vol. 178 Issue 110, p2 

    Reports on cosmetics company Avon Products Inc.'s plans for more significant steps into retailing. Statements made by chief executive officer Andrea Jung; Consideration of building free-standing Avon shops in retail chains and Avon counters in department stores; Opening of first United States...

  • Two industry experts on how Avon can rebuild on a 126-year-old foundation. Cooper, Helen; Jacobs, Matthew // Marketing (00253650);6/13/2012, p23 

    The article presents two marketing experts' suggestions about how the cosmetics company Avon could increase its sales and revive its business model, including focusing on Internet sales, developing a smartphone platform, and shifting its sales model away from the use of seasonal campaigns.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics