TITLE

downloads

AUTHOR(S)
Ebenkamp, Becky
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses consumer trends that could benefit marketers and advertisers. What make Asian consumers receptive to Japan's products; Percentage of advertising executives that believe a sense of humor is very important, according to a survey by The Creative Group.
ACCESSION #
3207036

 

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