TITLE

THQ Hits Shelves with $10M in Ads, New Titles and Kraft Deal for Rugrats

AUTHOR(S)
Wasserman, Todd
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing plans of the software game developer THQ Inc. in September 2000 for its lineup. Information on the tie-in with Kraft's Real Mayonnaise for its Rugrats in Paris game title; Increase in its advertising budget; Increase in the number of titles that THQ will introduce in the season.
ACCESSION #
3207030

 

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