THQ Hits Shelves with $10M in Ads, New Titles and Kraft Deal for Rugrats

Wasserman, Todd
May 2000
Brandweek;05/29/2000, Vol. 41 Issue 22, p13
Trade Publication
Reports on the marketing plans of the software game developer THQ Inc. in September 2000 for its lineup. Information on the tie-in with Kraft's Real Mayonnaise for its Rugrats in Paris game title; Increase in its advertising budget; Increase in the number of titles that THQ will introduce in the season.


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