Brisk Breaks Out in New Ads

McMains, Andrew
May 2000
Brandweek;05/29/2000, Vol. 41 Issue 22, p12
Trade Publication
Reports on the advertising campaign created for Lipton Brisk iced tea. Features of the television spot via the agency, J. Walter Thompson Co. (JWT), New York; Explanation from JWT group Creative Director Mickey Paxton about the campaign; Features of the print advertisements.


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