TITLE

AriZona Masterminds Celestial, Kahlua Entries

AUTHOR(S)
Khermouch, Gerry
PUB. DATE
May 2000
SOURCE
Brandweek;05/29/2000, Vol. 41 Issue 22, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the packaging and positioning strategies used by Ferolito, Vultaggio & Sons for two beverage brands. Bottles for the Kahlua iced coffee offered by Allied Domecq; Packaging for Celestial Seasonings from Hain Foods.
ACCESSION #
3207028

 

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