TITLE

There's No Place Like TCM for 'Oz' Fans

AUTHOR(S)
Hogan, Monica
PUB. DATE
June 2000
SOURCE
Multichannel News;06/12/2000, Vol. 21 Issue 24, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Turner Classic Movies (TCM) has launched its second-largest marketing campaign in the United States aimed at driving tune-in for `The Wizard of Oz' to be aired on July 3, 2000. Time Warner Cable's partnership with TCM and Habitat for Humanity International; Marketing elements of the campaign.
ACCESSION #
3206974

 

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