TITLE

Fight Campaign Eyes Hispanics, Women

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2000
SOURCE
Multichannel News;06/12/2000, Vol. 21 Issue 24, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that TVKO has developed a multimedia marketing campaign to promote its June 17, 2000 Oscar De La Hoya-Shane Mosley boxing fight in Los Angeles, California. DirecTV Inc.'s plans to send direct-mail promotional pieces to Hispanic homes in Texas and California; Title sponsor for the fight; Agreement between TVKO and America Online Inc.
ACCESSION #
3206972

 

Related Articles

  • TVKO Looks Past De La Hoya Scheduling Snafu. Umstead, R. Thomas // Multichannel News;6/11/2001, Vol. 22 Issue 24, p132 

    Reports the Oscar De La Hoya-Javier Castillejo World Boxing Council super welter weight title fight live in cable television network TVKO. Move of KTVO to reschedule the pay-per-view (PPV) fight; Highlights of the events; Effects of the fight on PPV buys.

  • Agencies Chase Cable Nets. Sampey, Kathleen; McMains, Andrew // Adweek Western Edition;03/27/2000, Vol. 50 Issue 13, p68 

    Deals with the negotiation efforts of cable television networks in the United States with advertising agencies regarding their campaign accounts. Agreement between MTV and DiNoto Lee company; Details on the television campaign of Discovery Health Channel network.

  • Showtime extends its reach.  // Broadcasting & Cable;03/03/97, Vol. 127 Issue 9, p14 

    Reports on Showtime cable network's offer to subscribers of a pay-per-view showing of its March 29, 1997 boxing program featuring the matches between Michael Moorer and Vaughan Bean, and Julio Cesar Chavez and Ricardo Lopez.

  • De La Hoya to fight Kenya's David Kamau June 14.  // New York Amsterdam News;06/07/97, Vol. 88 Issue 23, p46 

    Presents information on several World Championship Boxing matches, which were presented by the Home Box Office (HBO) Sports cable television network on June 14, 1997. Details on Oscar `The Golden Boy' De La Hoya versus David Kamau; Information on Genaro Hernandex verus Anatoly Alexandrov;...

  • Holyfield bout to wait for Tyson. Battaglio, Stephen // Hollywood Reporter;10/4/95, Vol. 339 Issue 13, p3 

    Reports that TVKO pay-per-view programmer has confirmed its November 4, 1995 date for the Evander Holyfield-Riddick Bowe fight. Similar date of the Mike Tyson-Buster Mathis Jr. fight; Plans to delay the Holyfield bout if the Tyson fight goes beyond time.

  • KEY PUNCH. Walters, John // Sports Illustrated;08/21/2000, Vol. 93 Issue 7, p24 

    Addresses the use of the Internet to broadcast professional boxing matches. Example of the featherweight championship match between Naseem Hamed and Augie Sanchez, simulcast on both the HBO television cable station and HBO's Web site; Special features offered on the Web site; Question of...

  • Film school of hard knocks. Fromm, Emily // Adweek Eastern Edition;8/9/1999, Vol. 40 Issue 32, p5 

    Reports on the advertising campaign of the Independent Film Channel. Description of the television commercial.

  • The anti-network. Schneider, Michael // Electronic Media;08/24/98, Vol. 17 Issue 35, p3 

    Presents information on Pax Television (TV) company's advertising campaign. Message which the campaign delivers; Cost of the campaign; When the campaign was launched; Comments from Jeff Sagansky, president and chief executive officer of Pax Tax TV.

  • MSNBC's $2M ad blitz.  // Adweek Midwest Edition;09/01/97, Vol. 38 Issue 35, p19 

    Reports on MSNBC's spending of almost two million dollars on an advertising campaign that includes ten million impressions on PointCast, Yahoo! and Disney's Family.com.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics