Fight Campaign Eyes Hispanics, Women

Umstead, R. Thomas
June 2000
Multichannel News;06/12/2000, Vol. 21 Issue 24, p24
Trade Publication
Reports that TVKO has developed a multimedia marketing campaign to promote its June 17, 2000 Oscar De La Hoya-Shane Mosley boxing fight in Los Angeles, California. DirecTV Inc.'s plans to send direct-mail promotional pieces to Hispanic homes in Texas and California; Title sponsor for the fight; Agreement between TVKO and America Online Inc.


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