TITLE

MSOs at CAB Local: Maintain the Core

AUTHOR(S)
Forkan, Jim
PUB. DATE
June 2000
SOURCE
Multichannel News;06/12/2000, Vol. 21 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the issues tackled at the Cabletelevision Advertising Bureau's 2000 Local Sales Management Conference in Denver, Colorado. Issues that cable operators must address first; Caution expressed by MSO sales executives regarding the industry's focus on its traditional business; Market potential of interactive advertising and other forms of advertising.
ACCESSION #
3206947

 

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