MSOs at CAB Local: Maintain the Core

Forkan, Jim
June 2000
Multichannel News;06/12/2000, Vol. 21 Issue 24, p10
Trade Publication
Discusses the issues tackled at the Cabletelevision Advertising Bureau's 2000 Local Sales Management Conference in Denver, Colorado. Issues that cable operators must address first; Caution expressed by MSO sales executives regarding the industry's focus on its traditional business; Market potential of interactive advertising and other forms of advertising.


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