Redeeming qualities

Tarnowski, Joseph
April 2008
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p70
Trade Publication
The article focuses on the benefits of the EZ-Pic paperless coupon program, developed by Unicous Marketing, for grocery operator Bi-Lo. In addition to boosting sales, the system simultaneously cuts cost by eliminating the handling associated with paper coupons. To cement its connection to environmental concerns, and in honor of Earth Day 2008, EZ-Pic is running a charitable program in partnership with American Forests, a Washington-based organization that works to protect, restore, and enhance the trees and forests in the U.S.


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