Loco for local

Major, Meg
April 2008
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p56
Trade Publication
The article focuses on the increased attention being given by retailers and consumers to locally grown produce in the U.S. According to a survey by The Hartman Group, more than three-quarters of consumers are buying products which they perceive to be locally made or produced. The report also found that while the desire to consume ethically plays a role sometimes in attempts to buy local, for a majority of consumers, the fascination with local products has as much to do with a return to values of simplicity.


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