TITLE

Concentration PAYS OFF

AUTHOR(S)
Fleenor, D. Gail
PUB. DATE
April 2008
SOURCE
Progressive Grocer;4/1/2008, Vol. 87 Issue 4, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the advantages of shrinking liquid laundry detergent packages but with increased concentrations of liquid formulation for retailers. Kevin Keating, marketing director for U.S. laundry at Unilever, says that retailers benefit from smaller bottles that make for a more productive shelf by allowing more bottles on the shelf, lowering stocking costs, and reducing the number of out-of-stocks. Kiem Ho, Purex senior brand manager at Henkel of America, believes that concentrating formulas is a much more sustainable model.
ACCESSION #
32062532

 

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