A Rose.com by Any Other Name

Kwak, Mary
June 2000
Inc.;2000 Inc. Technology 2, Vol. 22 Issue 9, p32
Reveals that companies that had changed their names to include .com, .net, or Internet outdid the American Stock Exchange (AMEX) Inter@ctive Week Internet Index on the day of the change, according to a research. Details on the research.


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