Warner unveils home for heritage movies

Pinkerfield, Hayley
June 2008
Revolution (14605953);May2008, p8
Trade Publication
The article reports on the Movies That Matter campaign launched by the film company Warner Bros Movies. The campaign is intended to boost the sales of its classic titles as well as build on its 85-year film heritage. Part of the campaign is the website www.warnermtm.com that allows users to search for films by genre or criteria. It notes that the website is designed to increase the demand for classic films in the market and enable the company to appeal to retailers.


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