TITLE

PERAKENDECİLİK SEKTÖRÜNDE TEKNOLOJİK DEĞİŞİM: E-PERAKENDECİLİK, E-MAĞAZA BAĞLILIĞI VE E-MAĞAZA BAĞLILIĞINI ETKİLEYEN FAKTÖRLER

AUTHOR(S)
Barutçu, Süleyman
PUB. DATE
March 2008
SOURCE
Suleyman Demirel University Journal of Faculty of Economics & Ad;2008, Vol. 13 Issue 1, p317
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this study, the importance of e-store loyalty (electronic store loyalty) in e-tailing industry is explained and the drivers of e-store loyalty are analyzed with an empirical internet research. Survey results showed that e-customer satisfaction, trust and reward are very important role do develop e-store loyalty; however, switching barriers, habits and customization products and services are not important to develop it. Several managerial recommendations are also given to e-store managers for developing e-store loyalty programs.
ACCESSION #
32040085

 

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