Barutçu, Süleyman
March 2008
Suleyman Demirel University Journal of Faculty of Economics & Ad;2008, Vol. 13 Issue 1, p317
Academic Journal
In this study, the importance of e-store loyalty (electronic store loyalty) in e-tailing industry is explained and the drivers of e-store loyalty are analyzed with an empirical internet research. Survey results showed that e-customer satisfaction, trust and reward are very important role do develop e-store loyalty; however, switching barriers, habits and customization products and services are not important to develop it. Several managerial recommendations are also given to e-store managers for developing e-store loyalty programs.


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