TITLE

Click to win!

AUTHOR(S)
Glines, Dave
PUB. DATE
June 2000
SOURCE
B to B;06/05/2000, Vol. 85 Issue 7, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that prizes that appeal to specific audiences help marketers increase Web site traffic, gather important data and build lasting relationships with potential customers. Ways to directly target a future e-mail message; Need for marketers to establish clear goals before embarking on a promotion; Obstacles to successful promotions.
ACCESSION #
3203861

 

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