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McTaggart, Jenny
April 2008
Progressive Grocer;4/1/2008 The Collection, Vol. 87, p43
Trade Publication
The article features the Price Chopper supermarket in Roeland Park, Kansas. Based on the article, the competitive advantage of the store is in its offering of 900 varieties of flesh fruits and vegetables from 70-plus family farms. Fred Ball, chairman of Ball's Foods, says that produce is the driving force in the supermarket business. The Ball family owns 16 Price Choppers and 13 Hen House stores in the Kansas City area. The store features some of the trends in Hispanic merchandising to address the areas ethnic makeup.


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